CCHU9012 Arts and Humanities
Body, Beauty and Fashion

This course is under the thematic cluster(s) of:

  • Sustaining Cities, Cultures, and the Earth (SCCE)
  • Gender, Sexuality, and Diversity (GSD)

Course Description

This course takes students on an exploration of the links between body, beauty and fashion from a variety of perspectives ranging from sociology, social policy, economics, psychology and medicine. These various perspectives together offer students a way of seeing how individual level issues (like self-esteem, stigma and identity) shape and are shaped by community level issues (mass media), societal level issues (gender) and global level issues (globalization and westernization). The course examines these issues in a variety of formats using guest lectures, mass media analysis, video clips, problem solving activities and discussion. The course also focuses on cultural representations and understandings of the human body and ideals of beauty. Although the emphasis is primarily on contemporary Hong Kong society, lectures will also include in-depth analyses of how beauty is culturally constructed and historically situated around the world. To this end, the course is gender inclusive and presents both the female and male perspectives on beauty and body image. In this context, how human bodies and standards of beauty are increasingly influenced by a global media, which promotes a progressively narrow concept of beauty, will be critically discussed. Aside from the media influence on an increasingly globalized interpretation of beauty standards, the course also explores how diet and fashion industries are gaining momentum in shaping beauty ideals. Lectures address other globally and socially constructed aspects of beauty and identity, such as: race, class, culture, ethnicity, sexual identity, age, and ability/disability.

Course Learning Outcomes

On completing the course, students will be able to:

  1. Describe, explain and differentiate the sociological, psychological, anthropological and biological theories and ideas related to body, beauty and fashion.
  2. Extrapolate key elements of various theories regarding beauty, body image, fashion and gender and apply to their everyday experiences.
  3. Assess and critique messages regarding beauty, body image and fashion and place these messages in both a local and global context.
  4. Demonstrate comprehensive understanding of the complex relationship between gender and beauty and how culture and history impact this relationship.
  5. Critically assess social messages regarding body, beauty and fashion and discuss the social responsibility of accepting, not judging beauty as they explore alternative concepts of beauty that question conventional definitions.

Offer Semester and Day of Teaching

First semester (Wed)


Study Load

Activities Number of hours
Lectures 24
Tutorials 10
Reading / Self-study 24
Assessment: Essay / Report writing 40
Assessment: Presentation (incl preparation) 30
Assessment: In-class quizzes (incl preparation) 12
Total: 140

Assessment: 100% coursework

Assessment Tasks Weighting
Reflective journal 35
In-class quizzes 30
Tutorial presentation and participation 35

Required Reading

  • Gibbs, N., Salinas, M., & Turnock, L. (2021). Post-industrial Masculinities and Gym Culture: Graft, Craft and Fraternity. The British Journal of Sociology, 73, 220-236.
  • Goffman, E. (1959). The presentation of self in everyday life. In C. Malacrida & J. Low (Eds.), Sociology of the body: A reader (pp. 53-56). Oxford: Oxford University Press. [Introduction]
  • Hakim, J. (2018). ‘The Spornosexual’: the affective contradictions of male body-work in neoliberal digital culture. Journal of Gender Studies27(2), 231-241.
  • Kam, I. C. P. (2020). Being bitchy and feminine: unfolding the postfeminist account in Hong Kong’s CosmoGirl! Journal of Gender Studies29(4), 431-442.
  • Lee, T. K. (2020). Disciplining women in Hong Kong: The discourse of ‘Kong girl’ in the media and daily life. East Asian Journal of Popular Culture6(1), 9-25.
  • Peirson-Smith, A., & Craik, J. (2020). Transforming sustainable fashion in a decolonial context: The case of redress in Hong Kong. Fashion Theory24(6), 921-946.
  • Rochelle, T. L., & Hu, W. Y. (2017). Media influence on drive for thinness, body satisfaction, and eating attitudes among young women in Hong Kong and China. Psychology, health & medicine22(3), 310-318.
  • Song, K. Y., & Velding, V. (2020). Transnational masculinity in the eyes of local beholders? Young Americans’ perception of K-pop masculinities. The Journal of Men’s Studies, 28(1), 3-21. 
  • Wolf, N. (1993). The beauty myth: how images of beauty are used against women (1st Anchor Books ed.). New York: Anchor Books. [Extracts from pp.179-187]
  • Yakalı, D. (2024). “He is just Ken”: deconstructing hegemonic masculinity in Barbie (2023 Movie). Frontiers in Sociology9, 1320774.

Course Co-ordinator and Teacher(s)

Course Co-ordinator Contact
Dr C.K.M. Tong
Department of Sociology, Faculty of Social Sciences
Tel: 3917 4641
Email: ckmtong@hku.hk
Teacher(s) Contact
Dr C.K.M. Tong
Department of Sociology, Faculty of Social Sciences
Tel: 3917 4641
Email: ckmtong@hku.hk
Dr L.F. Cho
Department of Sociology, Faculty of Social Sciences
Tel: 3917 4641
Email: lifcho@hku.hk