Date: April 8, 2025 (Tue)
Time: 2:30 pm – 3:30 pm
Venue: Common Core & BASc Lounge (MB150)
Registration: https://hkuems1.hku.hk/hkuems/ec_hdetail.aspx?ueid=99643

Navigating your aspirations for career and life can feel overwhelming, especially in today’s rapidly changing world. But what if the key to finding your path lies in embracing the unexpected and understanding yourself deeply?

Join Elisa Choy for an honest and inspiring conversation as she shares her unique journey—a career shaped by curiosity, courage, and reinvention. From growing up in Hong Kong and Australia to founding Maven Data, a trailblazing AI-powered market strategy firm, Elisa’s story is one of adaptability and self-discovery. With experience spanning diverse career roles—from corporate advisory and private equity to data strategy, media insights, and life coaching—Elisa will reveal the pivotal moments, lessons, and personal strategies that helped her navigate change and align her work with her passions.

This talk is an invitation to reflect on your own aspirations. How can you harness your skills, values, and experiences to create a career and life that feel authentically yours? The session will conclude with a live Q&A.

About the speaker: Elisa Choy, Founder, Maven Data

Elisa Choy is a Hong Kong-born economist and data strategist, and founder and director of Maven Data, an award-winning AI-powered market strategy research firm in Australia. Her recent positions include Retail Strategist and Analytics Lead at Caltex Australia, Senior Manager (Media Insights and Strategy Planning) at Sensis, and has worked in private equity and corporate advisory in mergers and acquisitions and valuations at firms such as PricewaterhouseCoopers and Carnegie Wylie & Co. Her expertise has been featured across major Australian TV, print and radio media, where she serves as a speaker and commentator. Elisa is recently focused on life coaching and hypnotherapy, with an emphasis on personal transformation and healing.

Elisa is also a mother of twin girls and holds majors in Econometrics and Accounting, and with honours in Finance from the University of Queensland, Australia.