Creative Writing in the Age of Big Data

Social media posts and online news nowadays may not necessarily be written by the writers behind them. Generative artificial intelligence (AI) copywriting capabilities is becoming more and more powerful, and writers believe that AI will threaten their livelihoods and stifle human creativity. Dr. Jack Tsao of the University of Hong Kong and Dr. Collier Nogues of the Chinese University of Hong Kong conducted a research project titled “Creative Writing in the Age of Big Data”, which explores the intersections between Generative AI and the Creative Arts. The project examined the augmentation of human creativity with machines, rethinking notions of creativity, originality, crtitical thinking, and how students negotiate creative conventions. The reporter interviewed two scholars and students participating in the research and learned how they rate AI’s writing skills as well as investigated the impact of AI on writers.

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