When Green Products Come Alive: How Anthropomorphism Changes Warmth and Competence Perceptions of Green Products
When Green Products Come Alive: How Anthropomorphism Changes Warmth and Competence Perceptions of Green Products By Eva, Yiyu Chen Supervised by Professor Sara Kim, Area Head of Marketing, [...]
 
			    
			    			    
			    			              
			    			    
			    	    