The Passion Project | 8 Rules

Creating work you love.

The Passion Project is based around the 8 Rules articulated in Adam Davidson’s book “The Passion Economy: The New Rules for Thriving in the 21st Century”.

In his book, Adam outlines how the rules of the economy have been transformed, leading to the social and economic displacement of a lot of people. Although this paradigm change brings pain, Adam optimistically emphasises the amazing opportunity to create unique value in careers and businesses if people are able to combine their unique abilities, interests, and desires. Adam’s book encourages people to be curious, experiment, and explore in order to uncover their passions (and at the same time, make money from doing the things you love!).

Adam Davidson is also an award-winning business journalist at the New Yorker and co-founder of NPR’s Planet Money. Please check out his book here.

The 8 Rules of the Passion Economy

Rule #1 — Pursue Intimacy at Scale

Rule #2 — Only Create Value That Can’t Be Easily Copied

Rule #3 — The Price You Charge Should Match the Value You Provide

Rule #4 — Fewer Passionate Customers Are Better Than a Lot of Indifferent Ones

Rule #5 — Passion is a Story

Rule #6 — Technology Should Always Support Your Business, Not Drive It

Rule #7 — Know What Business You’re In, and It’s Probably Not What You Think

Rule #8 — Never Be in the Commodity Business, Even if You Sell What Other People Consider a Commodity


Contact Prof Gray Kochhar-Lindgren, Director of the Common Core at